MÖWE Balestier Showroom

Appliance Showroom

DESIGN BY

Karen Ho

Karen Ho

Karen Ho

Super Senior Designer

A Balestier appliance showroom staged as a home rather than a shop, so a hob is seen in a kitchen and not on a shelf.

The floor is divided into rooms a customer can walk into: a sunken circular lounge under a domed cove, a bedroom vignette against fluted dark timber, and a sequence of full kitchen bays where ovens, hobs and hoods are installed exactly as they would be at home. Warm brown fluting runs the length of the space to tie the vignettes together, with concealed lighting under every counter edge so the products sit in their own pool of light. Product boards and spec cards are built into lit recesses rather than hung on racks, and a long stone bar with brass pendants gives the sales team somewhere to sit down with a customer. The shopfront keeps the same language — dark frame, warm interior glow, the logo lit above full-height glass.

DETAILS

Contemporary Luxe